Non-fungible tokens, like a lot of the crypto world, are in regulators’ and lawmakers’ crosshairs. However NFT startups have been simply as preoccupied with one other rulemaker: Apple.

With NFT volumes tanking together with the broader crypto market, market startups might use a lift from utilizing cellular apps to promote their wares. Thus far, although, most see some obstacles, together with the as much as 30% fee Apple fees on in-app purchases, in addition to pricing conventions which can be troublesome to use to risky digital belongings.

The result’s that NFT marketplaces don’t even take into consideration promoting by an app. Sidney Zhang, co-founder and chief know-how officer at Magic Eden, advised The Data the startup has by no means tried to supply purchase and promote features on its app due to Apple’s commissions.

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