Snoop Dogg and Web3 have gotten a well-recognized combo, akin to espresso and donuts.

The enduring West Coast rapper dropped a music video on Saturday for “Crip Ya Enthusiasm,” that includes a digital efficiency captured by Web3 startup Astro Venture. The corporate can also be behind the digital atmosphere during which the video takes place.

The music video was animated in Unreal Engine and contains quite a few references to the present “Curb Your Enthusiasm,” constructing on the TV present’s theme tune that was remixed for the tune. Snoop Dogg’s avatar seems to be like comic Larry David, from the way in which he’s dressed to his type of glasses and his unmistakable hairline.

David is not any stranger to Web3 both. He made an appearance in an FTX business that was broadcast to thousands and thousands of households in the course of the Tremendous Bowl earlier this yr. Moreover, the theme tune for his TV present was immortalized as a 1-of-1 NFT.

The discharge of the music video coincided with 11,111 digital donuts put up for grabs by Astro Venture, which function digital keys that can be utilized to entry belongings from the video, like 3D fashions and character animations.

The corporate has additionally launched tutorials and guides that train donut house owners how you can create their very own scenes and animations in Unreal Engine. In accordance with the corporate, it selected to make the entry key a picture of a donut as a result of it’s normally one of many first issues a 3D artist learns to make.

The music video integrated movement seize from Snoop Dogg, recorded at Astro Venture’s “Portal” studio in Santa Monica, California.

Screengrab from a behind-the-scenes video posted to Instagram by Web3 animation studio Astro Venture.

For the reason that donuts began buying and selling on OpenSea on October thirteenth, the mission has seen a complete buying and selling quantity of 0.227 Ethereum or simply below $300, as of this writing. The donuts could be minted on Astro Venture’s web site for .06 Ethereum, or round $80, and simply over 250 had been minted as of Sunday afternoon.

Crip Ya Enthusiasm debuted in February on Snoop Dogg’s album “Bacc On Loss of life Row,” the primary file he launched after buying the rights to Loss of life Row Information, the label that helped him launch his profession.

For its launch, Snoop Dogg and Gala Music supplied a separate line of NFTs, the place customers should purchase gadgets corresponding to particular person songs as digital collectables. An NFT for the tune Crip Ya Enthusiasm at the moment has a value of 0.8 Ethereum or simply over $1,000 and the mission has seen 944 Ethereum or $1.2 million price of buying and selling quantity on OpenSea.

The collaboration represents a continuation of the rapper’s work with numerous Web3 initiatives. Earlier this yr, Snoop Dogg and Eminem performed on the MTV Video Music Awards as NFTs from the Bored Ape Yacht Membership assortment.

This previous summer season, he introduced plans to open a real-world BAYC-themed dessert shop in Los Angeles.

Snoop Dogg additionally owns digital land in The Sandbox, a metaverse mission the place one particular person paid the equal of $450,000 to be his neighbor. A long-time NFT collector, he stays bullish regardless of the market downturn, saying the bear market “weeded out” unworthy individuals and initiatives.

The superstar has grown into such a well-recognized voice within the Web3 house that actor Anthony Hopkins as soon as asked him which NFT he ought to first purchase, and a client group singled him out for his outsize affect available on the market.

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